2017 Deli Report: Not the deli of yore, 2017-08-01, National Provisioner

2017 Deli Report: Not the deli of yore, 2017-08-01, National Provisioner

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The supermarket deli is undergoing a metamorphosis. With time-conscious consumers increasingly seeking store-made meals that are fast and convenient, and retailers having limited areas in which to merchandise deli selections, more operators are enhancing and expanding their prepared foods sections while downplaying other offerings. It is resulting in a wider range of meat and poultry options. “Consumers are looking for new flavors and excitement in their meals and they don’t want to put all the effort into preparation,” says Jim Wisner, president of Wisner Marketing . . ..

As the deli steadily evolves, prepared proteins are becoming increasingly prominent as operators focus on becoming more formidable competitors of restaurants, he notes.

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