The KitchenAid stand mixer: How color, cake and nostalgia made an American icon - CNET

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These countertop appliances have made baking easier for nearly 100 years. But a mix of smart marketing, a strong reputation and happy memories that have made the KitchenAid stand mixer an icon.

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The KitchenAid stand mixer: How color, cake and nostalgia made an

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The KitchenAid stand mixer: How color, cake and nostalgia made an

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