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How the Stanley cup craze has become a viral sensation
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Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.
![https://i.ytimg.com/vi/oR4EZWYbwnQ/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBgu2-PDVOfX-QTdRk0RSCHz3zV-w](https://i.ytimg.com/vi/oR4EZWYbwnQ/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBgu2-PDVOfX-QTdRk0RSCHz3zV-w)
How the Stanley cup craze has become a viral sensation
![https://bloximages.newyork1.vip.townnews.com/news8000.com/content/tncms/assets/v3/editorial/f/41/f41f3893-b53a-5f8a-9a81-97b0607d7243/6598b0b83f267.image.jpg](https://bloximages.newyork1.vip.townnews.com/news8000.com/content/tncms/assets/v3/editorial/f/41/f41f3893-b53a-5f8a-9a81-97b0607d7243/6598b0b83f267.image.jpg)
Valentine's Day Stanley cups spark frenzy at Target, National & World News
![https://www.travelandleisure.com/thmb/ZEcgibkf6pC2q3Juu5zV-MLEWN0=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/adventure-quencher-travel-tumbler-tout-STNLY-MUG0322-f91edcbd95e143cfb7b5cea504f99666.jpg](https://www.travelandleisure.com/thmb/ZEcgibkf6pC2q3Juu5zV-MLEWN0=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/adventure-quencher-travel-tumbler-tout-STNLY-MUG0322-f91edcbd95e143cfb7b5cea504f99666.jpg)
The Viral Stanley Adventure Quencher Now Comes in Three New Sizes
![https://www.parents.com/thmb/jUIO8gShvIhfe9pqkGvUA5--kxs=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Parents-Stanley-Target-304a0b8628b04a9db0d27080300969c9.jpg](https://www.parents.com/thmb/jUIO8gShvIhfe9pqkGvUA5--kxs=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Parents-Stanley-Target-304a0b8628b04a9db0d27080300969c9.jpg)
Has the Stanley Cup Craze Gotten Out of Control?
![https://miro.medium.com/v2/resize:fit:1200/0*h7zg8hm7tQNLi0cj.jpeg](https://miro.medium.com/v2/resize:fit:1200/0*h7zg8hm7tQNLi0cj.jpeg)
Social Sesh — Stanley's Fireproof Fame: How Creators Can Transform Brands, by Rachel Strella, Nov, 2023
![https://media12.s-nbcnews.com/i/mpx/2704722219/2021_08/1630092256227_ott_now_kalhan_milkcrate_210827_1920x1080-gpci5t.jpg](https://media12.s-nbcnews.com/i/mpx/2704722219/2021_08/1630092256227_ott_now_kalhan_milkcrate_210827_1920x1080-gpci5t.jpg)
How the Stanley cup craze has become a viral sensation
![https://media14.s-nbcnews.com/i/mpx/2704722219/2021_07/f_mo_seagull_njshore_210722.00_00_12_18.Still002.jpg](https://media14.s-nbcnews.com/i/mpx/2704722219/2021_07/f_mo_seagull_njshore_210722.00_00_12_18.Still002.jpg)
How the Stanley cup craze has become a viral sensation
![https://media.distractify.com/brand-img/dZtUTsNXp/0x0/terence-reilly-stanley-1704461694512.jpeg](https://media.distractify.com/brand-img/dZtUTsNXp/0x0/terence-reilly-stanley-1704461694512.jpeg)
Why Did Stanley Cups Go Viral? Details on the Quencher
![https://www.newsnationnow.com/wp-content/uploads/sites/108/2024/01/413191213_7010451662373656_3127204790976719938_n.jpg?w=540](https://www.newsnationnow.com/wp-content/uploads/sites/108/2024/01/413191213_7010451662373656_3127204790976719938_n.jpg?w=540)
Stanley cup craze: What is it?
![https://i.ytimg.com/vi/EVqGoDA_Vac/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLA2tBwAS1KSn1_OFpGWGlDHcJRakw](https://i.ytimg.com/vi/EVqGoDA_Vac/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLA2tBwAS1KSn1_OFpGWGlDHcJRakw)
How the Stanley cup craze has become a viral sensation